Avoid pulling yarn knots out of a surface pile. Clip them offeven with rug surface.
Vacuum regularly using special care if there is fringe. A beater bar can catch and pull the fringe causing separation. Pile shedding is a normal characteristic of heavy quality wool rugs.
Clean spills immediately by blotting with a clean sponge or cloth.
Professionally clean only.
Rug padding is essential under every area rug.
Rug should be rotated annually due to oxidation and to prevent uneven wear patterns.